How To Tell A Story with Commercial Architectural Photography
In the realm of commercial architectural photography, the power of storytelling is often undervalued. This genre isn't just about capturing structures; it's about conveying a narrative, an ethos that resonates with the viewer. Whether it's a sleek corporate office, a bustling shopping center, or a tranquil resort, every building has a story to tell. This blog explores the art of storytelling through commercial architectural photography.
Understanding the Subject
Know the Architecture
Before you can tell a story, you need to understand it. Research the architecture you are photographing. What is its history? What purpose does it serve? What makes it unique? This knowledge will guide your photographic approach.
Understand the Client’s Vision
In commercial photography, aligning with the client's vision is crucial. Are they focusing on the luxury, functionality, or the environmental aspects of the building? Each angle presents a different story.
Crafting the Story
Set the Scene
The surroundings of a building contribute significantly to its narrative. The way a skyscraper interacts with the urban skyline or a cottage blends with nature speaks volumes. Capture these interactions.
Focus on Details
Sometimes, the essence of a story lies in the smallest details: the curve of a handrail, the pattern of a facade, or the play of light in a hallway. These elements can be powerful storytellers.
Capture the Human Element
Buildings are made for people. Showcasing individuals interacting with the space adds a layer of relatability and life to your photographs.
Technical Aspects
Lighting
Natural light can dramatically alter the mood of a building. Use different times of the day to your advantage. Golden hour light can add warmth and a welcoming feel, while night-time lighting can create a sense of mystery and intrigue.
Angles and Perspectives
Experiment with various angles and perspectives to find the most compelling way to tell the story. Sometimes, an unconventional angle can reveal a hidden narrative.
Post-Processing
Your storytelling doesn't end at the click of the shutter. In post-processing, you can enhance the mood, adjust colors, and highlight elements that are key to your story.
Commercial architectural photography is more than just photographing buildings. It's about uncovering and narrating the unique story that each structure holds. By understanding the subject, crafting the story, and utilizing technical skills, you can create images that do more than just showcase a building; they tell its story.
Remember, every building has a tale waiting to be told. Your camera is your pen.